INFORMATION:

POSTERACTION is a Connecticut based mobile outdoor advertising company that provides businesses of all sizes with innovative marketing tools that will increase sales, build brand name recognition, and create product awareness.  Our primary goal is to put our customers advertising message in front of the business and consumer market more effectively and efficiently than any other form of local advertising.

SCROLLING MOBILE BILLBOARDS:

Advertising with POSTERACTION mobile billboards gives you and your company the ability to take your message directly to your target audience at the precise time they are most open to stopping by-while they’re already out.

POSTERACTION mobile billboards reach target audiences by traveling where our customers direct us and by repetitively driving strategically selected high traffic routes every single day.

Why it works?
Unlike traditional stationary billboards, scrolling billboards captivate their audience.  Since they are constantly in motion, it is hard to not look at what’s on it.  The signs capture people’s attention until the next ad appears.  People will tend to actively look at the ads until they start repeating, but by then your message has gotten out.  Bright colors and backlights give scrolling billboards an added dimension that steers your message directly to your audience.    In addition, the back lit ads are easily visible at night and from great distances.

The Industry
Scrolling mobile billboards are a great way to advertise because they send your message right to your target audience.  According to a study of the critical role outdoor advertising vehicles play in today’s media mix, Arbitron Corporation reported that Americans are more mobile than ever.  “Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers.  Particularly, outdoor media can play a critical role in a media play by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”

Mobile advertising has statistical advantages on its side.

• Mobile billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards.
• Mobile billboards boost name recognition 15 times more than any other form of advertising.
• Approximately 80% of all consumers are out of their home during the majority of the day from 9 a.m. to 3 p.m.
• 96% of respondents said mobile outdoor advertisements are more effective than traditional advertisements.

Perforated Window Film

Perforated Window Film? (A.K.A. Window Perf)
Window Perf is a “one-sided see-through printing film”, which can be used like a poster or banner. It is a see through material with or without adhesives.

When is Perforated Window Film being used?
Perforated Window Film is being applied where you want to keep the “view” from one side and protect it from the other but still be using the surface for communication – hence on or near windows, doors, shop windows as room dividers or at many POS sites - however, any further use of this tool we will leave to your imagination.

Free sight towards the outside – good view and sun protection from the inside – glass fronts will become perfect advertising carrier und will stay nonetheless transparent
- Free sight towards the outside – due to the “see-through effect” of the poster
- Black reverse side – thereby the eye is concentrating on the events taking place on the
  outside
- Intensive, high effect advertising – due to full eye-catching color printing
- More advertising space without extra cost – due to applications on places where you
want to keep unlimited view
- Easy free advertising on unused spaces (it also protects from a view to the inside where
you do not wish to show things to the public – but you would like to keep the “view to
the outside”
- Application and usage by everybody without special knowledge and training
- To be re-used as often as you require
- Tear proof, stable and still unbelievably light

How does Perforated Window Film work?
- Perforated Window Film is a white, special coated polyester film with a black backing –
  perforated with 50% or 30% open area – delivered on a light, removable, self-adhesive
  or non-adhesive carrier – which has to be removed after the printing process
- Print the material by means of screen printing, offset printing (UV or special inks),
  inkjet solvent or with printers on bases of UV-curable inks
- Remove the self adhesive carrier
- Use the product like any other poster as long and as often you wish

Inside Mount Window Perf:
- Is not regulated or restricted by signage codes and ordinances
- No adhesive
- To be used multiple times
- Replaceable
- Easy application – no special knowledge necessary
- No destruction through vandalism as applied inside of the window
- No lamination is necessary
- No fading through UV light
- Specially recommended for:
- Shop window decorations which has the function of a „see-through poster“,
serving simultaneously the purpose of view and sun protection – for applications
just behind the displayed window items
- Application on POP displays
- On entrance doors
- Serving as room dividers

 

PRINTING

POSTERACTION does all printing on sight.  With our Roland XJ-740 we are able to print on any media up to 74” wide.  We can print anything from large posters to wall murals.  We offer full installation services and competitive pricing on all of our products.

VEHICLE GRAPHICS

POSTERACTION is a full service vehicle graphics shop.  From start to finish we do all work in house, this helps bring down costs so our customers get the best deal around.  With our vehicle wraps you can reach hundreds of thousands of viewers at a lower cost per impression than any other form of advertising.

Why it Works?
According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. POSTERACTION vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, parkades, shopping malls, restaurants, highways and byways.

A recent poll shows that:

• 90% of travellers notice graphics on wrapped vehicles
• 75% of consumers form impressions about a company based on the fleet graphics
• 30% of consumers base buying decisions on impressions they receive from company vehicles.

Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of north Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $12,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, POSTERACTION delivers the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a one time price tag starting at $2,000, POSTERACTION makes it very cost effective to achieve the high impact a vehicle wrap has to offer.